About Us

 

Our Mission: Our focus is first and foremost on functionality. We make things that will last – not because they were used once, but because they were made well and designed for play – for busy babies and toddlers who don’t sit still and who play in the dirt. We make beautiful and practical things that moms and babies will love. 

Who We Are: Hi, I’m Emarie! I’m a mom of two who loves creating things for my kids that I can’t find anywhere else, working alongside my husband to bring my ideas to life and to share them with you!

I have a background in technical outdoor apparel development and have a passion for function-driven design that has translated very well into this new phase of life where I’m raising children and encountering new clothing challenges to solve. 

The Story Behind the Tilly Dress: I designed the Tilly dress to go with my cloth diaper stash. In her first year, my daughter spent much of the summer in just a diaper, but I wanted a dress that gave her a little more coverage without covering up all my favorite diapers. It’s the perfect dress for a busy little girl. It has a front pocket for rocks, sticks, flowers, or snacks. It’s easy for mom to get on and hard for a toddler to get off. It’s cute, durable, washable, and made in the U.S.A. with 100% cotton.